Designed by BDA Singapore, this is the "official opening title sequence to the Beijing Olympic Games 2008". Official because its the sequence used by Beijing Olympic Broadcasting, the host broadcaster of the games set up to provide television signals of the games to the rest of the world.
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AIGA, the professional association for design, is committed to furthering excellence in design as a broadly-defined discipline, strategic tool for business and cultural force. AIGA is the place design professionals turn to first to exchange ideas and information, participate in critical analysis and research and advance education and ethical practice.
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