New AIGA Website

AIGA has redesigned the National website. Welcome to the 21st century! We can finally find that huge amount of content. Great job, really nice design.
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As much as I like the new design, I find it strange that it is so difficult to find and access chapter sites. Apparently the chapter directory is located in "Networking". Not really sure that I'd make that association. For most members, the chapter IS the organization.

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Anybody know who designed and built it?

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I think they did a great job and i'm sure there is a lot of hard work/thinking that went in to it. But does anybody else feel like the design is a bit uninspired? The typography is beautiful but the rest of the design seems a bit lifeless to me. Seems like there should be more visual components to the design to augment the dense amounts of text, etc...

More at Stan's blog. Hi Stan!

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Yeah, I'm just not sure. Super clean and easy to use, but as the storefront to one of the largest groups of creatives, it just doesn't feel very... well, creative. My two and a half cents at Tom's link as well.

Functional, but boring...lost some personality and visual potency too. Must have been a herculean job...What a tough environment these days, with anywebsite.com's increasing emphasis on the visual and the clean...

Chat with a friend yesterday:



Tom: but I think visually, a lot more active is

Tom: http://www.microsoft.com/en/us/default.aspx

Box: yeah i have nothing bad to say aobut microsofts new site

Box: i kinda love it

Tom: there's something pretty sad about a design org

Tom: when you're less sexy than Microsoft

Box: yeah

Box: well said

Box: that's the pull quote from this conversation

Box: haha

Did you just quote yourself having a conversation in which your friend told you that what you said was quotable? It takes a special kind of guy to pull that off Tom. ;)

I amuse myself, yes.

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AIGA, the professional association for design, is committed to furthering excellence in design as a broadly-defined discipline, strategic tool for business and cultural force. AIGA is the place design professionals turn to first to exchange ideas and information, participate in critical analysis and research and advance education and ethical practice.