AIGA/LA Presents “All American Ads: The Process of Creating a Taschen Publishing Success”
Press Contact: Brian Brusavich, 310.641.5960
FOR IMMEDIATE RELEASE
AIGA LA PRESENTS “ALL AMERICAN ADS:
THE PROCESS OF CREATING A TASCHEN PUBLISHING SUCCESS”
Los Angeles, California (November 2, 2004) The Los Angeles Chapter of the American Institute of Graphic Arts (AIGA LA) presents All American Ads: The Process of Creating a Taschen Publishing Success on Thursday, November 18, 2004, at 6:30pm at the Taschen store in Beverly Hills.
Jim Heimann, executive editor of Taschen America Publishing, will reveal the inspiration for the series and the steps that go into making of one of Taschen Publishing’s best selling titles. From finding the source material to designing the final book, Heimann will give an inside look of how a book is produced and a behind the scenes look at how one gets published. Featured will be the current volume in production, All American Ads 1900- 1919. Heimann will bring a selection of rare original ads from this period, which he describes as the most surprising and beautiful graphics in the history of graphic design.
Philippe Starck, the designer of TASCHEN’s flagship U.S. store, has created a beautiful space using a unique combination of dark woods, metal mirrors, metallic purple padded walls and flat screens, making this a truly unique space for a bookstore. Artist Albert Oehlen has created 20 computer-generated collages for the walls and ceiling, inspired from the wide selection of TASCHEN books.
Following a thirty year career as a graphic designer and illustrator, Jim Heimann recently joined Cologne based Taschen Publishing as executive editor of Taschen America. Prior to his current job he produced endless magazine covers, illustrations, fine art, and restaurant identities. He has served as a consultant to Walt Disney Imagineering and Universal Studios in addition to writing and designing over twenty books on American popular culture, Los Angeles history and architectural design.
In addition to producing five to ten titles a year for Taschen, Mr. Heimann also serves as editorial consultant for new projects, hunts and gathers vintage graphic ephemera and serves as sidekick to publisher Benedikt Taschen.
The cost is $15 for members, $10 for student members, $30 for non-members and $20 for student non-members. Registration at the door is an additional $10. Register via phone at 818.558.3968, fax at 818.558.7906 or click on link to register online: LINK HERE
Parking is free after 6pm on surrounding streets and $2 after 6pm at the public parking lot across the street from Taschen store, which is located at 354 North Beverly Drive in Beverly Hills. Click on link below for Mapquest map and to get directions: LINK HERE
The purpose of the AIGA (American Institute of Los Angeles) is to set the national agenda for the role of design in economic, social, political and cultural contexts. AIGA serves as a hub of thought-leadership and activity for the design community. The association is committed to stimulating thinking about design through the exchange of ideas and information, the encouragement of critical analysis and research, and the advancement of education and ethical practice.
For more information please visit www.aigalosangeles.org or call the AIGA office at 818.558.3968.
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This event is generously supported by Taschen
TASCHEN Store Los Angeles
354 N. Beverly Drive
Beverly Hills, CA 90210