Los Angeles design lovers were asked what they love most about design. We find out what about it makes the heart grow fonder.
As a cultural barometer, it's interesting. i.e., seeing how design has graphically defined the times. Design makes me feel good about the products I use on a daily basis. Every time I call someone on my iPhone, I feel happy.
Natasha Wang
Los Angeles, CA
I love the the process and idea-producing. I'm interested in how designers come up with the ideas.
Calvin Lee,
Los Angeles
Great design is a universal language. It can bridge cultural, industry and language gaps and it can provide a common ground for collaboration among seemingly disparate groups of people.
Ryan Ku
Los Angeles, CA
What I love about design is the problem-solving and creating what's in the imagination and dreams of my clients. I love designing a challenging room or floorplan for a client who is at a loss of what to do.
Wendy Huffman
Canoga Park, CA
I love that design breaks down barriers and can communicate without language.
Tawny Rose
Santa Ana, CA
I love design because it's stealthy. It's everywhere and sometimes you don't even notice it (well, if you're not a designer). It blends in but it feels right.
Laurel Scribner
Los Angeles, CA
What I love about design is never knowing who my next client will be-one day I may be doing research on high end faucets, the next day I'm reading up on the newest burger joints, followed by a day learning about wealth management and insurance sales. The surprise factor of never knowing what I'll be able to submerge myself in next keeps me going, project to project.
Abby Bennett
Santa Monica, CA
What I love about design is that it is always evolving.
Tom McCracken
Glendale, CA
It's the ability to make wearable art through custom prints and unique shapes. For women's clothing, the best part of design is interpreting a concept into a print, then into a dress, and then onto a person!
Hillary Justin
Los Angeles, CA
I love that everything we see, touch, and interact with was designed at some level. That means each and everyone of us has the ability to change and shape perception. Mostly, I love design because design loves me.
John Taylor
Beverly Hills, CA
I love clean layouts with excellent photography, typeface choice that is apt but minimal. Great design results when a designer isn't afraid to work simply. For example: choosing a well-shot, well-composed image then creating an unobtrusive layout that serves for mostly to frame that image. And lastly choosing a typeface (for its shape and obvious relationship to the image/subject matter) and setting that type sizewise, colorwise, and shapewise to compliment the image without competing with it.
Alan Natale
Los Angeles, CA


Who are these people? Are they designers? Where? Give some details about their titles, where they work, etc. So I have a reason to care what they say. PS. was there an email to members asking us to contribute to this article? Or is this just friends of the editor?
Hi anon,
Most are designers from around the LA area, and others work with design. They have responded to requests put out through the Twitter feed and Facebook groups.
Rachel
My comment remains - who are these people? Post some info about them? Are they designers? What firm do they work for? Let me know why I care what they think - and that they're not fake people. This feels like basic communication skills - show me that AIGA actually know what it pretends to be about.