AIGALos Angeles
Feature

Betsy Klein

What is your job? Where do you work?
Partner/Owner at Steve Anderson Photography. Previously worked on the agency side for 12 years, overseeing account and creative services.

What are your inspirations?
There are so many things - sometimes just a color is inspiring, or something someone says. Inspiration is all around us and I believe people, especially those in the creative world, need to remember that. As for people, Steve, Helmut Newton, Aaron Sorkin, Nicolas Ghesquiere, my 25 year old sister Ester whose mother (she's adopted) was a 16 year old crack addict and wasn't expected to live past 6 months.

What is your worst client experience?
Introducing a client of mine that I have worked with for some time and who is a VP to someone and mispronouncing his name. And, he let me know it! Embarrassing and yet mind boggling that he would be so upset!

What is the most valuable thing you learned in school (or your career)?
Let go of regret.

What are you currently reading?
The Pillars of the Earth, Elle Magazine, The Greatest Story Ever Sold, PDN, Eat Pray Love - I have many books/mags going at any given time.

What's the strangest project you've ever done?
During my agency days, executed a PR/promotional event in the Fashion Show Mall in Las Vegas for our client 2000 Flushes. 2000 Flushes was celebrating their 20th birthday so we needed a great event to create some noise about a toilet bowl cleaner (not your typical high involvement category!). The event was called Musical Thrones where we had 20 celebrity impersonators playing musical chairs but instead of sitting on chairs, they sat on toilets all decked out in bling and gold lame Vegas style! Each impersonator was playing for their favorite charity and if they lost a round, they would perform for the crowd. Elvis was our host and kept the crowd going until eventually "Dolly Parton" ended up being the last one sitting on a toilet. The lucky charity was Special Olympics and they were present, along with the mayor of Vegas, to accept the check from the CEO of the company. Although an unlikely product to get a lot of press, the event was a huge success and a lot of fun!

If you could collaborate with another designer, another field of design or another industry, what would it be and why?
Nicolas Ghesquiere, Karl Lagerfeld, Alber Elbaz, designers of Balenciaga, Chanel and Lanvin respectively. Their designs are absolute works of art and the fashion world is one I would love to be involved with.

Do have your own website?
SteveAndersonPhotography.com

Are you currently looking for work or projects and why should a potential employer or client that is reading this contact you?
We are always looking for new clients with a high level of visibility who have an appreciation for the art and sophistication of portraiture. Clients look to us to bring out the character in each person we photograph and to bring a level of intimacy to the portrait that the viewer can feel.

Member Spotlight is an opportunity to showcase the diversity of our chapter's members. Promote yourself or a new project while sharing your experiences, interests and opinions with your local design community. Wanna be profiled next? Let us know.

 

 

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