Opposites Attract: CSULB BFA Graphic Design’s Fall 2011 Degree Show
MADhaus Gallery
624 Pacific Ave.
Long Beach, CA 90813
Show map
Event Description
WITHOUT CONTRAST, YOU ARE DEAD.
When Paul Rand first coined this phrase, he was speaking specifically of the golden rule of visual communication: without difference, nothing is distinguishable. And if you cannot be distinguishable, you are nothing. You are printing black on black.
But Rand’s quote reaches further than graphic design. The world is made of opposites: night and day; land and water; hot and cold; man and woman; Jack and Coke.
When contrast occurs, opposites attract. The resulting combinations create a harmony that needs no explanation. These paradoxes are what make life exciting and memorable.
Rand’s quote is more relevant today than ever before. Graphic designers communicate to a cynical society that has seen it all, willing to dismiss most of their daily visual consumption.
For the eighteen graduating students of the BFA Graphic Design program at Cal State University, Long Beach, contrast is the key to visual communication. It is the contrasting elements that make what we do memorable. The perfect attraction of two opposites will create an entirely new page in the history of pop culture.
And for the eighteen of us as a collective, opposites really do attract. From our nationalities, to our personalities, to our design styles—we’re a mixed bag of opposites that somehow work wonderfully together.
Please join us in celebrating the culminating exhibition of our work—both individual and collective—from over the past two years. We would love to show you what we’ve been working on together.
To learn more, please visit Opposites Attract website.
Admittance Information
Free admittance.
Professional Preview: Dec. 9, 6-10pm
General Opening: Dec. 10, 6-10pm
General Showing: Dec. 11, 12-6pm
Parking Details
Free parking in the streets west of Pacific Ave.
Paid parking lots on the corner of Pacific Ave & 7th Street, and on the corner of Pacific Ave and 6th Street.
Metered parking on the northbound side of Pacific Ave, as well as along both 6th and 7th Streets.
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