GAUGE Speaker Series: Jose Caballer, Chief Visionary for The Groop
Event Description
Each quarter, GAUGE, the AIGA student group at Cal State LA, hosts a guest designer. This is our premier event each quarter, and the purpose is to inspire and educate our design students. The talks run for a length of 30-45 minutes with a question and answer period to follow.
For the Fall 2011 quarter, GAUGE is honored to present Jose Caballer.
Jose has a passion for education, and has recently begun his own education company, known appropriately as Groop Skool. He teaches teamwork and has a process for collaboration between business, creative and technical people that is unmatched. He is known for his positive approach to education.
In addition to examples of some inspiring design work, what you’ll get from Jose is a unique perspective on the business side of design. A creative business presents many different challenges from other businesses. Jose knows them well, and is very willing to share his experiences.
Jose is CEO & Chief Digital Educator of The Groop, a Digital Agency. Growing up in Puerto Rico and the Dominican Republic, Jose developed his visual acumen at an early age (he handcrafted a race track and cars out of river clay and cardboard shoe boxes). He quickly developed an appetite for entrepreneurism as well, selling Star-Wars replica space ships made out of chipboard, foam and paper to his 6th and 7th grade classmates (Darth Vader’s Imperial Transport was his top seller). He figures that’s why he gravitated to a career in digital media because of the blinking lights, sounds and visuals that it combines.
Throughout his career he’s had the opportunity to collaborate with clients such as Sega, Microsoft, Wieden + Kennedy, WK Tokyo Lab, Sony Music, Warner Music, Art Center College of Design, Nike and Live Earth. While Jose is much more driven by results than awards, he’s taken home his share of hardware too, including Art Directors Club Young Guns 2004; HOW Magazine’s, Interactive Best of Show 2003; American Center for Design Web 100. In 2009 The Groop was #204 in the INC 500 and one of the Top Latino run companies.
When he’s not producing results for clients or helping run an alternative contemporary art space called LMProjects that he co-owns, he spends his time dropping knowledge on his weekly LIVE web show and iTunes podcast “This Week in Web Design” which reaches over thousands of viewers every month.
In addition to examples of some inspiring design work, what you’ll get from Jose is a unique perspective on the business side of design. A creative business presents many different challenges from other businesses. Jose knows them well, and is very willing to share his experiences.
The following bio is taken from AIGA LA, of which Jose is a board member:
Jose is CEO & Chief Digital Educator of The Groop, a Digital Agency. Growing up in Puerto Rico and the Dominican Republic, Jose developed his visual acumen at an early age (he handcrafted a race track and cars out of river clay and cardboard shoe boxes). He quickly developed an appetite for entrepreneurism as well, selling Star-Wars replica space ships made out of chipboard, foam and paper to his 6th and 7th grade classmates (Darth Vader’s Imperial Transport was his top seller). He figures that’s why he gravitated to a career in digital media because of the blinking lights, sounds and visuals that it combines.
Admittance Information
Free. Reserve your spot via Eventbrite.
Parking Details
Daily permit dispensing machines are available in Lot C, Lot G and on the top level of Structure II. These machines accept coins, one-dollar bills and five-dollar bills for permits ranging from 90 minutes to all day parking.
