Fanatical Mechanical: Photo-Lettering & The Paste-Up Era
Chapman University Guggenheim Gallery
1 University Drive
Orange, CA 92866
Show map
Event Description
Don’t miss this special exhibition of House Industries’ Photo-Lettering as well as artifacts from the Paste-Up Era!
Chapman University is pleased to showcase the Photo-Lettering archives and typefaces from one of the leading type foundries and design studios in America, House Industries. Photo-Lettering or PLINC was one of the earliest and most successful type houses to utilize photo technology in the production of commercial typography and lettering. Numerous artifacts chronicling PLINC’s development are exhibited such as original specimen books, catalogs and films with Photo-Lettering founder Ed Rondthaler and long time Photo-Lettering art director Ed Benguiat. Chapman is pleased to host the first West-Coast exhibition showcasing its history.
Included in this exhibition are the materials and methods used in graphic design practice during the “Cold Type” or Phototypesetting Era. Phototypesetting took precedence from the 1960s to 1980s when letterpress was replaced by offset printing. Graphic Designers became “Paste-up Artists” and used numerous tools to create layered mechanicals that were camera-ready to develop plates to go on press. The show invites students and visitors to examine the mechanical nature of this period of the history of graphic design and the physical craftsmanship involved in the process.
Admittance Information
Free.
Additional Event Information
OPENING RECEPTION - Monday, February 6, 2012 5:30-9pm (Special Presentation at 7pm by Rich Roat, House Industries)
VISUAL SPEAKER SERIES - Wednesday, March 7, 2012 7-8pm (Jeff Campbell, Lithographix, Inc. and Scott Avery, Cenveo)
Sponsored by House Industries, The International Printing Museum & Jeff Campbell, Lithographix. Coordinated by Rachelle W. Chuang.
Parking Details
See this map for Visitor Parking information (limited spaces). Street Parking and downtown Orange garages are in the surrounding area within walking distance of the Chapman Guggenheim Gallery.
