12:00 pm / 17 - 22 AUG 2010
Hyatt Regency Century Plaza
2025 Avenue of the Stars Los Angeles, CA USA 90067
AIGA/Los Angeles is proud to be a Presenting Partner of TypeCon2010: Babel.
AIGA/LA Member Discount
Can receive a 15% discount on registration for TypeCon2010: Babel. Simply enter the Discount Code TC10GA136AK on the registration site.
Event Description
Type makes a big splash when TypeCon2010: Babel takes over the City of the Angels. The Society of Typographic Aficionados (SOTA) presents its annual letterfest, featuring more than 70 of the brightest names in type and design, including:
Akira Kobayashi, Doyald Young, Jill Bell, Teri Kahan, Andrew Byrom, Sean Adam, Richard Kegler, Kevin Larson, Jean François Porchez, Hank Richardson, Matthew Carter, John Downer, Gerald Bieler, Chaz Bojorquez, Ricardo Martins, Johanna Drucker, Kris Sowersby, Denise Gonzales Crisp, Shelley Gruendler, Miguel Sousa, Adam Twardoch, Satya Rajpurohit, Adrian Wilson, and many more.
TypeCon2010 explores the hot button topic of web fonts; an eye-popping look at antique type and lettering of the textile trade; the typography and lettering of Disneyland, a documentary on the life and work of beloved type designer/letterpress printer/book artist Jim Rimmer; an exploration of the potential for a graduate program in type design in the US, and much more.
Special events include the fifth annual Type and Design Education Forum and an international exhibition of type and design. Dozens of workshops, presentations, panel discussions, networking events, tours, and social gatherings will form a typographic adventure that will inspire you for years to come!
Location Phone Number
+1-310-228-123
Location Website URL
http://centuryplaza.hyatt.com/hyatt/hotels/index.jsp
Admittance Information
http://www.typecon.com
Early Registration
SOTA members: $250 pro / $145 student
Non-members: $295 pro / $165 student
Late/Walk-Up Registration
SOTA members: $350 pro / $175 student
Non-members: $410 pro / $195 student
Pre-Conference Workshops (Optional)
$50 per half-day session (plus materials / lab fees, if any)
$100 per full-day session (plus materials / lab fees, if any)
Type & Design Education Forum (Optional)
$100 for the full day session, including your choice of breakouts
Additional Event Information
Main Conference Program
Friday-Sunday, August 20-22
- Full-length Presentations: 40 minutes, including time for audience Q&A
- Type in 20 Presentations: 20 minutes, including time for audience Q&A (if any)
- Panel Discussions: a minimum of 3 panelists that represent a range of experience and expertise in a given topic. An experienced moderator is required for all panels - programming committee will choose a moderator at its discretion if an appropriate candidate does not emerge. A moderator may also serve as a panelist where appropriate. Panel discussions range from 45-75 minutes, depending on the topic.
Pre-Conference Workshops
Wednesday-Thursday, August 18-19
Workshops should give attendees and opportunity to "get their hands dirty" and expand their creative and/or technological horizons
- Full-day workshop: 7 hours (with break for lunch at midday)
- Half-day workshop: 3.5 hours (no break)
Type and Design Education Forum
Thursday, August 19
- Typographic Assignments
15-minute presentations of effective and stimulating typographic assignments that make use of and generate a passion for type. Topics may include, but are not limited, to the following:
- Basic skill sets/foundations of type/typography
- Basic lettering/letterform design
- Type history/typographic history
- Experimentation with type
- Interactive/new media
- Creative and innovative teaching methodologies
- Ice Breakers
15-minute presentations that demonstrate creative ways to get students hooked on typography
- Education Forum Workshops
One-and-a-half to two-hour experiential workshops devoted to exploring one type-related class exercise or project
- FiveSpot: The Student Sessions
Full and part-time students of typography, type design, and related fields are invited to present their work. The FiveSpot method is: 15 slides, 20 seconds each (with simultaneous oral narration).
Tours and Special Events
Tuesday-Sunday, August 17-22
All ideas are welcome that showcase typography and design in Los Angeles and the surrounding region.


AIGA/LA Members
Can receive a 15% discount on registration for TypeCon2010: Babel. Simply enter the Discount Code TC10GA136AK on the registration site.