3x3* The Design Process: 3 Ways to Get From Point A to Point B

6:30 pm - 9:00 pm  /  17 Jun 2009

Art Center College of Design

Hillside Campus - Los Angeles Times Auditorium (LAT)
1700 Lida Street
Pasadena, CA 91103

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Three prominent design leaders will address their ideas about the design process in a panel discussion led by Petrula Vrontikis.

Panel:
Roshi Givechi, IDEO
Sean Donahue, Art Center College of Design
Michelle Dougherty, Imaginary Force

Moderator:
Petrula Vrontikis, Vrontikis Design Office

This event is free.

Please park in the Student Parking Lot, enter the building and proceed downstairs.
The auditorium entrance is the first door on the left.

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AIGA/LA's website described this event as starting at 6:30 pm. I left work early, drove to Pasadena, got to Art Center "on time" and found myself in an otherwise empty LA Times Auditorium with several others who read the same posting. Outside the auditorium, someone noticed posters in the hall stating the event was actually scheduled to begin at 7:30. No apologies were ever offered to the early arrivers by the moderator. Plus the evening was a chaotic mess. The three speakers sped through half-baked presentations and hardly stayed on topic.

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AIGA, the professional association for design, is committed to furthering excellence in design as a broadly-defined discipline, strategic tool for business and cultural force. AIGA is the place design professionals turn to first to exchange ideas and information, participate in critical analysis and research and advance education and ethical practice.