SEEing Green 2: Moving Beyond Green

Move Beyond Green.

8:00am – 4:00pm  /  25 Apr 2009

Skirball Cultural Center

2701 N. Sepulveda Blvd.
Los Angeles, CA 90049

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In our second annual SEEing Green Conference we'll explore how brands can move beyond green by widening the way we think about design.

You'll learn new ways of approaching sustainability for designers and their clients. We will discuss business strategy, best practices for responsible design and production (without compromising aesthetic and cost), and methods to create informed and relevant brand positioning.

Be inspired to innovate and move beyond green at SEEing Green! We'll feature:

  • Aaris Sherin, author of SustainAble: A handbook of materials and applications for graphic designers and their clients (Rockport Publishers), will discuss "Sustainable Problem Solving"

  • Duke Stump, Principal & Chief Architect of The Northstar Manifesto, former CMO Seventh Generation and VP Nike delivers a Bonfire on the cultural changes affecting how we approach branding in "Shift Happens"

  • Kevin O'Donnell, Al Gore's prolific Climate Project speaker and director of WD Ecologic, presenting "Green Design - Thinking Beyond Deliverables"

  • 1.5 hours of recast content from Compostmodern, AIGA SF and AIGA's Center for Sustainable Design annual conference in San Francisco including Inventor and eco-preneur Saul Griffith, Core77 editor-in-chief and industrial design educator Allan Chochinov and Emily Pilloton, Project H Design Founder

  • Schedule
    8:00 - Registration and Coffee Service
    9:00 - Opening Remarks
    9:15 - 10:15 Recast Compostmodern (Saul Griffith and Allan Chochinov)
    10:15 - 11:15 Kevin O'Donnell
    15 minute Break
    11:30 - 12:30 Duke Stump
    12:30 - 1:30 Sandwich Buffet
    1:30 - 2:30 Aaris Sherin
    2:30 - 3:00 Recast Compostmodern (Emily Pilloton)
    3:00 - 3:45 Q&A
    3:45 Closing Remarks

    Reservation and Tickets
    AIGA Members: $45
    AIGA Student Members: $25
    Non-AIGA Students: $35
    Non-Members: $60

    Tickets will be $15 extra at the door, pending availability. Ticket includes morning coffee service and afternoon sandwich buffet and drink. Be one of the first 50 people to register and get a goodie bag with items from Steaz Energy Drinks, Clif Bar, Studio Number One and more!

    Go Metro
    Metro Rapid Bus #761; visit www.mta.net

    Speaker Bios

    Kevin O'Donnell
    Kevin is the director of WD Ecologic, where he champions cutting-edge green design, and helps companies create environmentally favorable building development strategies. Kevin is a lecturer for The Climate Project, former Vice President Al Gore's non-profit organization. He has taught at the Southern California Institute of Architecture (SCI-Arc), and is an adjunct professor at the San Diego campus of Woodbury University School of Architecture.

    Aaris Sherin
    Aaris Sherin is an educator, writer and designer. She is an Associate Professor of Graphic Design at St. John's University in Queens, New York. Sherin is the author of SustainAble: A handbook of materials and applications for graphic designers and their clients and co-author of Forms Folds and Sizes: 2nd Edition. Her writing has been featured in publications such as PRINT Magazine, STEP Inside Design, Leonardo, and Design and Culture.

    Duke Stump
    Duke is the Principal and Chief Architect of The Northstar Manifesto. Informed by a collective of progressive individuals and new thinkers, The Northstar Manifesto is a dynamic brand strategy studio focused on cultivating and nurturing responsible ideas in the world of sustainability. Prior to creating The Northstar Manifesto, Duke was Chief Marketing Officer for Seventh Generation - a pioneering brand in the world of corporate responsibility.

    Compostmodern Speaker Bios

    Allan Chochinov
    Allan Chochinov is a partner of Core77, a New York-based design network serving a global community of designers and design enthusiasts. He is editor in chief of Core77.com, Coroflot.com, and Designdirectory.com, and writes and lectures widely on the impact of design on contemporary culture. He teaches in the graduate departments of Pratt Institute and the School of Visual Arts in New York City.

    Saul Griffith
    Award-winning inventor Saul Griffith is always looking for ways to make the world better. With multiple degrees in Materials Science and Mechanical Engineering including a PhD from MIT in Programmable Assembly and Self Replicating Machines, he has found endless avenues for his creative energy and expertise, co-founding companies in optics, engineering and technology, clean power, DIY, a personal energy calculator and most recently, wind energy.

    Emily Pilloton

    Emily Pilloton is an industrial designer, writer, critic, unyielding optimist, part-time baker and California girl. Trained in architecture at UC Berkeley and product design at the School of the Art Institute of Chicago, she started Project H in 2007 to provide a conduit and catalyst for humanitarian design.

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    6 Comments

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    Please check out Duke Stump's Real 100 Blog for further inspiration.

    A few people have emailed that they've "spent a couple of hours wandering through" and such.

    http://blog.northstarmanifesto.com/

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    This just in: In addition to the donations listed above, Yoga Works has donated 1-week passes, CamelBak is contributing their "Better Bottle" and The Organic Pharmacy has provided a voucher for discounted treatment at their Beverly Hills spa. Sweet!

    So pre-register to be one of the first 50 to receive a gift bag!

    user-pic

    Feedback?
    Let's be part of the Revolution together! Tell us about your Moving Beyond Green take-away... How'd we do? The speakers? The Compostmodern re-cast? Do you have a 48 hours plan? Any resources to share?

    Congratulations for Seeing Green! Fantastic content and inspiring speakers. This was an event that deserved twice the number of attendees... I walked away with fresh and valuable knowledge. Thank you! - Agustin

    Wow! What an inspiring and educational day! I have down a lot of research about green design for my own company, but the knowledge shared here really took it to a whole other level for me. The speakers were diverse and impressive, and seemed to have a very intricate knowledge of how to implement sustainability at every level of the design process. Major download of information, ideas, and scope of possibilities! A very well-planned event at every level. Thanks!

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    Blog Posts from Ecologic: http://www.ecologic-rd.com/

    Interesting article about ecoAmerica's study on how to discuss global warming issues -- as Kevin mentioned, first start by calling it Climate Change
    http://www.nytimes.com/2009/05/02/us/politics/02enviro.html?_r=1&emc=eta1

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    AIGA, the professional association for design, is committed to furthering excellence in design as a broadly-defined discipline, strategic tool for business and cultural force. AIGA is the place design professionals turn to first to exchange ideas and information, participate in critical analysis and research and advance education and ethical practice.