06 December 2008 | 10:00am - 5:30pm

A+D Museum

5900 Wilshire Blvd.
Los Angeles, CA 90036

View Map »

Join USG and Gensler for a Symposium on Design Process Innovation.

Innovation affords designers new opportunities from idea generation to product manufacturing, while expanding the relevance of their design product and confronting the issues presented by a changing world. While today's designers have at their disposal powerful digital design software and fabrication machines, technology is just one aspect of a wider process revolution being driven by globalization, compressed time-to-market, ecological sensitivity and increased sophistication in consumer taste. This symposium brings together experts from a variety of design disciplines to analyze trends, share ideas, and look at the future of the design process.

AIGA Members get in for the student cost of only $45.00 (discounted from the original cost of $70.00), so be sure to bring your current AIGA Member card for verification.

Register at the bottom of the linked page.
http://www.gensler.com/xtr/dpi2/

Go Metro to the Architecture and Design Museum!
Ride Metro lines 20, 320, 217 or 780 or try the Dash Fairfax line.
To plan the route that's best for you, visit metro.net.

Speakers and Panelists
Chandler Ahrens, Open Source Architecture
Chandler Ahrens is a founding partner of Open Source Architecture. His design methodology derives from an investigation into tangible and virtual environments engaging various modes of spatiality, materiality, fabrication techniques and implementation of parametric and generative computational processes to inform and evaluate the design process.

Frances Anderton, KCRW
Frances Anderton is the host of DnA: Design and Architecture and a producer for Warren Olney's Which Way, L.A.? and To the Point all on on public radio station KCRW. She is West Coast editor for Dwell magazine and writes on architecture and design for The New York Times and other publications.

Saffet Bekiroglu, Zaha Hadid Architects
Saffet Kaya Bekiroglu is an associate at Zaha Hadid Architects and the lead architect on Istanbul's Kartal-Pendik Masterplan and several other competition-winning projects such as the Aquatics Centre for London's 2012 Olympics, and the regeneration of Eleftheria Square in Nicosia, Cyprus. His interest lies in the expression of smart surfaces informed by inherent conditions and contextual data - organizing the design with multiple orders into architectural landscapes.

Mathew Cullen, Motion Theory
Co-founder of Motion Theory, Mathew Cullen envisioned bringing together directors, animators, visual effects artists, writers, and other creative talents to form a more personal and agile version of a film studio. He has directed award-winning projects for HP, Nike, EA Sports, ESPN, and Budweiser, and music videos for Modest Mouse, Beck, and R.E.M. He has received more than one hundred industry awards and his work has been inducted into the Museum of Modern Art on 10 occasions.

Craig Hanna, thinkwell
Craig is a writer, filmmaker and storyteller with more than 20 years expertise in the creation of compelling experiences and environments. As chief creative officer he directs the creative development of each project from inception through opening day. His experience in master planning and attraction development spans a variety of world-class projects.Prior to founding Thinkwell Craig was a creative executive at Universal Studios.

Stuart Karten, Stuart Karten Design
Stuart Karten is a graduate of Rhode Island Schoolof Design. His work spans the medical, consumer electronics, housewares, industrial and transportation industries. The company's design is grounded in a user-centered philosophy aimed at developing products and brand languages that excite their target customers and reflect an empathetic understanding of user needs. Karten developed ModeMapping, a proprietary design research process, to solve the challenges inherent in design research - organizing results, communicating findings to team members and clients, and drawing analytical conclusions.

Tali Krakowsky, Imaginary Forces
Tali Krakowsky, director of experience design for Imaginary Forces, has worked on immersive environments for the Museum of Biodiversity in Panama with Frank Gehry and Bruce Mau, and New City, a commissioned web-based installation for MoMA. She has worked on the World Trade Center redesign competition, an installation for the Netherlands Architecture Institute and MoMA's Tall Buildings exhibition as part of the design consortium United Architects.

Sam Lubell, The Architect's Newspaper
Sam Lubell is the Los Angeles correspondent for the Architect's Newspaper and has written for Architectural Record, the New York Times, New York Magazine, the Los Angeles Times, and elsewhere. He is also the author of Paris 2000+: New Architecture.

Geoff Manaugh, Dwell & BLDGBLOG
Geoff Manaugh is Senior Editor of Dwell magazine, editor at Archinect, and author of the popular website BLDGBLOG. He has a BA in Cultural Studies from University of North Carolina and an MA in Art & Architectural History from University of Chicago. In Spring 2009, Chronicle Books will publish a full-length book based on BLDGBLOG.

Elena Manferdini, Atelier Manferdini
Elena Manferdini is the principal of Atelier Manferdini, an architectural office that specializes in the cutting edge ofcomputer-aided design of exotic forms. Because of her combination of degrees in engineering and architecture, Elena Manferdini's practice applies construction and manufacturing technologies from the aeronautic and car industry to the field of architecture, object design and fashion.

Matthew Melnyk, Buro Happold
Matthew was a founding member of the Buro Happold Los Angeles office. His ongoing research has focused on performance design, optimization and form-finding. A graduate of the UC Berkeley School of Engineering (BS, MS), Matthew has lectured at Columbia University, Pratt University and Stevens Institute of Technology. He currently holds a teaching position in the graduate program of the Southern California Institute of Architecture.

Gaston Nogues, Ball-Nogues
C.E.B. REAS (b. 1972 in Troy, OH) lives and works in Los Angeles. He focuses on defining processes and translating them into images. He is an associate professor and chair of the department of Design | Media Arts at the University of California, Los Angeles. With Ben Fry, REAS initiated Processing.org in 2001, an open source programming language and environment for creating images, animation, and interaction.

C.E.B. REAS, Processing.org & UCLA Design | Media Arts Department
C.E.B. REAS is an associate professor and chair of the department of Design | Media Arts at the University of California, Los Angeles. He focuses on defining processes and translating them into images. With Ben Fry, REAS initiated Processing.org in 2001, an open source programming language and environment for creating images, animation, and interaction.

Scott Robertson, Design Studio Press
Scott Robertson has designed a variety of consumer products, mainly durable medical goods and sporting goods. In 1995, he began teaching at Art Center College of Design in Europe and Pasadena. He founded Design Studio Press, a publishing company dedicated to art and design education. DSP's first book, Concept Design 1, released in 2003 and now out of print, is a collection of original artwork by seven of the top concept artists working in Hollywood.

Richard Whitehall, Smart Design
Richard Whitehall graduated from the Industrial Design Engineering program at the Royal College of Art where his work focused on the design of electronic products and systems. His work on hi-fi speakers for Impulse received the British Design and Art Directors award in 1995. Prior to Smart Design, Richard was Design Director at Human Factors Industrial Design (now Product Genesis) where he specialized in the development of clinical and consumer healthcare products.