1:00-3:30pm / 01 Nov 2008
Westwood College, Los Angeles Campus
3250 Wilshire Blvd., Suite 400
Los Angeles, CA 90010
Join AIGA student members and get the straight story on creativity, design solutions, a day-in-the-life, vision, challenges and rewards from two of the industry's hottest pros. The speakers will share their knowledge for an hour each and if time allows, a revealing question and answer session will follow the presentations.
John Roberts John serves as communications consultant for several client organizations, including Evenson Design Group, a sustainable branding and design firm in Los Angeles. An inspired, outspoken voice within in the sustainable business
community, John is particularly interested in using his research to further the environmental movement's agenda. He works with a variety of profit and non-profit organizations to create campaigns that inspire environmental action. His new book "Igniting Inspiration: A Persuasion Manual for Visionaries" is quickly becoming an indispensable tool for a new generation of socially conscious marketers, business leaders, and activists.
R. Christine Hershey of Hershey|Cause
Hershey|Cause is a Santa Monica agency that creates design work for a wide variety of clients, but is specifically known for its work with non-profit companies: The Nature Conservancy, The Climate Project, The Environmental Resource Center/ERC, SeaWeb and many others. They choose clients who are making the world a better place. Hershey|Cause believes that communications can shape the debate on important topics, raise much needed funds and brand an organization in ways that generate double bottom line results -- and they have been doing just that for 30 years. Hershey works as a strategic partner to build brands and high profile campaigns and the nonprofit Cause, is a leader in education, capacity building and theory on communications for social change.
For more information call the UCLA extension design arts office at (310) 206-1422
Free for current AIGA members. $10 at the door for non-members.
Students may also sign up and renew their membership at the event.


Thank you Christine Hershey and John Roberts for taking time to come to talk to us on Saturday. I really enjoyed what both of you had to say! Thanks again.
Wow! Thanks for the inspirational and informational presentations! The students learned so much about approaching their work in a socially responsible manner. We truly appreciate you taking time out of your life (a Saturday no less) to come talk with us!
As a student at Westwood I am always learning about new aspects of design, it's processes and aspects of the trade I would have never imagined. Thank you, John and Christine for coming to our school and presenting vital, new information.
Awesome event! Thanks to Christine Hershey & John Roberts, as well as AIGA/LA Education Committee - we (students) are grateful for these opportunities to get the inside scoop.