28 October 2008 | 7:30 pm

UCLA North Campus Rm. 2100 A - Broad Art Center (nearest parking lot 3)

240 Charles E. Young Dr.
Los Angeles, CA 90095-1456

Join the UCLA Extension AIGA Student Group to listen in on Samantha Hoey's Art Director confessions. After over a year at the Walt Disney Company, Samantha Hoey learned that it was going to take more than her creativity to be a success in the corporate world.. Despite her own preconceived notions and ideals, she soon realized that a true understanding of the interwoven relationship between design and business principles was required. In addition to being "creative," Samantha found that the art of communication, negotiation and responsible design; as well as a bit of strategy... would take her everywhere she wanted to go in her career and in life. Join us to listen in on Samantha's confessions as an Art Director.

Cost : FREE. RSVP to rponce_aigauclax@yahoo.com by Oct 23rd

New Location: Rm. 2100-A - Broad Art Center (UCLA's North campus)
Link: http://maps.ucla.edu/campus/

Samantha Hoey is an Associate Art Director at Disney Online, a unit part of the Disney Interactive Media Group. Since joining the Disney Online, Samantha has been the creative lead for the Ad Sales Team, which produces advertising campaigns featured on Disney.com. Samantha has been responsible for the creative development between Disney and its top advertisers. Samantha and team, in collaboration with a top Disney.com advertiser, recently earned a Reggie award for an innovative online campaign, Hannah Montana's My Concert Memory Book.

Previous to Disney, Samantha has enjoyed a variety of experiences designing web sites for Shopzilla, Teleflora and Microsoft. She's also worked with brands such as Sunkist, Pom Wonderful, Figji Water; as well as entertainers, Elton John and Heart. She came to LA from Seattle, Washington where she worked for several years with high-tech startups and owned her own design agency. Samantha has a BFA in Design and Illustration from Radford University, in Virginia.