Thursday, 22 May 2008 | 6:30PM

Pasadena

Date: Thursday, May 22

Time: 6:30 p.m. to 9 p.m. (refreshments and mingling begin at 6:30; presentation starts at 7 p.m. sharp!)

Location: Pasadena

With: David Mayes, Typecraft Wood & Jones

Moderator: Michele Moore, AIGA Shop Talk producer

Learn how to establish productive working relationships with printers and get the results you want at this master session for mid-career designers with David Mayes and the staff of Typecraft Wood & Jones, the AIGA Los Angeles' print sponsor since 2001. With decades of cumulative experience in printing, pre-press, management and sales, the Typecraft team know the best ways of resolving typical designer-printer issues. You'll also have the opportunity to ask a pressman all those technical questions you've always wondered about.

Special bonus!
Get your own artwork printed for free during this event. To participate, send your 4-color process piece to moorem@metro.net by noon on Sunday, May 18. See below for specs. Everyone will go home with a tear sheet, and your printed item will be ready for pick-up in about a week. (Distribution details will be provided at the event.)

Specs:

• File format: InDesign file (CS, CS2 or CS3)
  


• Size: 4" x 6" or smaller (include all crops) (business cards anyone?)
  


• Color: 4/0, 4cp
  


• Bleed: 1/8"
  


• Images: CMYK, 300 dpi
  

Other details:

• Quantity: 200
  


• Paper stock will be 100 lb. Strathmore Bright White, uncoated cover stock.
  


• Be sure to use your "package" feature in InDesign. We will not be able to track you down for missing files. You are also welcome to include a press-ready PDF if you like.
  


• Zip your files and send the archive to moorem@metro.net no later than noon on Sunday, May 18. Sorry, no exceptions.
  


• If your zipped file is more than 4MB, or you get a bounce message, please e-mail Michele for an alternative.
  


• Be sure to name your InDesign file "ST2_yourlastname.indd" and your zipped file "ST2_yourlastname.zip."
  

Admission is free for the first 15 AIGA members who sign up; other members and all non-members pay $40. For reservations, please call 818.558.3968. The venue address and parking information will be e-mailed to reservation holders a few days before the event.

What Is Shop Talk?
The Shop Talk series, intended for mid-career designers, presents individuals with demonstrated expertise in areas that inform our creative output, our careers and businesses, and our outlook on the world. Limited to about 30 people, these small gatherings encourage audience participation.