Wednesday, 24 October 2007 | 7 pm

Santa Monica Apple Store

Brand Experience for the Web

WED 24 OCTOBER 2007 | 7pm

Apple Store

1248 Third Street Promenade

Santa Monica, CA 90401

This is a free event. Seating is first come first serve.

On the internet, branding isn’t about telling your audience who you are, it’s about showing them. Through online applications, rich media environments and cleverly targeted communication, companies are able to extend their brand experience in meaningful ways. Join us as we learn from three distinguished panelists speaking about their unique contributions and experiences with online branding.

Daniel Arcana
Co-Founder/President, Exopolis
Daniel Arcana is co-founder and president of Los Angeles, Calif.-based creative studio Exopolis, which he founded with partner Kat Egan in 2002. The multidisciplinary shop specializes in concept, design and development for broadcast, print, mobile and interactive—with a special focus on the convergence of these media. Now 30-employees strong, the company’s work has encompassed a broad spectrum of clients and styles. In addition to winning numerous Promax/BDA Awards for its broadcast projects, Exopolis’ collaboration with Crispin Porter + Bogusky on the MINIUSA integrated campaign was recognized with a 2005 Cannes Titanium Lion, a 2006 One Show “Best in Show� trophy, and the 2006 Grand Clio. Arcana is a native of Chicago and graduated from the Tisch School of the Arts at NYU where he studied film & photography, and now lives and works in Los Angeles.
www.exopolis.com

Robert Bynder
Principal/Creative Director, Robert Bynder Design, Inc.
Robert is Principal and Creative Director of Robert Bynder Design, Inc., a business consultancy and design studio based in Westlake Village, CA specializing in brand and marketing strategy and design for interaction and print. Clients include AEG, Amgen, BMW Group/Designworks USA, Hewlett-Packard, Interface Inc., Fidelity National Financial, and Sony Computer Entertainment America. Robert is a frequent collaborator with brand consultancy Neutron and has co-presented several brand workshops based on Marty Neumeier’s best-selling book The Brand Gap. He currently serves on the Advisory Board for AIGA Los Angeles.
www.bynder.com

Justin Smith
VP Interactive Media, ATTIK
Established in northern England 20 years ago, global creative agency ATTIK is today best known for its non-traditional, highly interactive marketing campaigns on behalf of clients including Scion, AOL, Adidas, Nike and many other global brands. This year, ATTIK launched the website want2Bsquare.com, a virtual world creatively promoting the completely redesigned Scion xB to a wide audience, as well as LittleDeviant.com, which features an innovative approach establishing the new Scion xD as a “little bad-ass.� Since joining ATTIK’s rapidly expanding staff in San Francisco, VP of Interactive Media Justin Smith has leveraged his unique background combining management, multimedia project and software development, and user experience, to instill a cultural process within the company to merge the very best talents of artists, writers and software engineers.
www.attik.com

This event will be moderated by Nathaniel Bolton, Partner, VP and Creative Director, Bolton Design, Inc.

Learn from the pros throughout this free lecture series hosted by AIGA/LA and Apple at select LA-area Apple stores. A panel of distinguished LA creative directors will discuss how brand strategy applies to the web environment.
www.apple.com/pro/sessions/aiga/