Friday, 31 August 2007 | 9-5PM

PDC

In 1990, UCLA Extension creative director InJu Sturgeon approached a 75-year-old Paul Rand with a request to design the cover of their winter quarter catalog. After much persuasion, Rand replied with a snow-covered orange that ended up making graphic design history. Since then, Sturgeon has recruited legends of design to contribute their interpretation of Southern California culture, resulting in one of the most sought-after continuing education catalogs in the country--some people collect these as if they were design magazines themselves.

The exhibition runs through August 31, 2007, Monday through Friday, 9am to 5pm.

Pacific Design Center
8687 Melrose Avenue
West Hollywood, CA 90069
(310) 657–0800
www.pacificdesigncenter.com

The exhibition is located on the 1st floor of the PDC’s Blue Building after the information desk, near the Melrose doors--please check with security for directions.

Parking is $6 at the PDC.

Go Metro to the Pacific Design Center!
Take Metro line 10, 11, 305, 220 or 550 to the event. To plan the route that’s best for you, visit the Metro Trip Planner at metro.net

Featuring catalog covers by:

Sean Adams
Primo Angeli
Dana Arnett
Kim Baer
Saul Bass
Michael Bierut
Douglas Boyd
Keith Bright
Bill Brown
Stefan Bucher
David Carson
Margo Chase
Ivan Chermayeff
Seymour Chwast
John Clark
Lee Clow
Bart Crosby
James Cross
Lou Danziger
Vladimir Davydov
Lou Dorfsman
Rod Dyer
Gene Federico
Alan Fletcher
Agustin Garza
Sam & Frank Gehry
Steff Geissbuhler
Alexander Gelman
Milton Glaser
April Greiman
Michael Hodgson
Armin Hofmann
T. Wayne Hunt
Takenobu Igarashi
Eiko Ishioka
Joan Libera
Leo Lionni
John Maeda
Scott Mednick
Rebeca Mendez
James Miho
Joe Molloy
Noreen Morioka
Ken Parkhurst
Woody Pirtle
John Plunkett
Paul Rand
Paula Scher
Arnold Schwartzman
Deborah Sussman
Lucille Tenazas
Bradbury Thompson
Rosmarie Tissi
George Tscherney
Michael Vanderbyl
Wolfgang Weingart
Henry Wolf
Roland Young