Thursday, 07 June 2007 | 7-10 PM
PDC
THURSDAY, JUNE 7, 2007 | 7 TO 10PM | PDC
Join AIGA/LA, catalog cover designers and esteemed UCLA guests for the West Coast opening of the UCLA Extension Catalog Covers 1990–2007, an exhibition featuring the graphic design and illustration work of the world’s leading creative talent.
In 1990, UCLA Extension creative director InJu Sturgeon approached a 75-year-old Paul Rand with a request to design the cover of their winter quarter catalog. After much persuasion, Rand replied with a snow-covered orange that ended up making graphic design history. Since then, Sturgeon has recruited legends of design to contribute their interpretation of Southern California culture, resulting in one of the most sought-after continuing education catalogs in the country--some people collect these as if they were design magazines themselves.
AIGA/LA Opening Reception
Thursday, June 7, 2007
at the Pacific Design Center
Reception & Exhibition
7 to 8:30pm
Adobe Moment
8:15pm
The latest tips and tricks from Adobe in a 10 minute presentation in the SilverScreen Auditorium.
Question & Answer
8:30 to 10:00pm
Moderator
Val Zavala,
V.P. News and Public Affairs, KCET
Speakers
Dana Arnett, Jim Cross, InJu Sturgeon, Deborah Sussman
Cover Designers Attending
Sean Adams, Dana Arnett, Douglas Boyd, Keith Bright, Bill Brown, Bart Crosby, John Clark, James Cross, Louis Danziger, Agustin Garza, Michael Hodgson, Joe Molloy, Rebeca Mendez, Noreen Morioka, Arnold Schwartzman, Deborah Sussman, Roland Young
Tickets
Professional & associate members: $20.00
Student members: $10.00
Nonmembers: $35.00
Student nonmember: $20.00
Tickets will be an extra $10.00 when purchased at the door.
Not a member yet? Join the night of the event and get in for free.
Register online or call (818) 558–3968. (Phone-in reservations due by end of day Wednesday, June 6th.)
Pacific Design Center
8687 Melrose Avenue
West Hollywood, CA 90069
(310) 657–0800
www.pacificdesigncenter.com
Posters by the following designers will be on sale for $20: Keith Bright*, Roland Young*, John Clark*, David Carson*, Sean Adams*, Ken Parkhurst, Dana Arnett*, Agustin Garza*, Bart Crosby*, Woody Pirtle, Seymour Chwast, Deborah Sussman, George Tscherny, Alan Fletcher, Michael Vanderbyl (*=signed by the designer)
Copies of the exhibition catalogue will also be available, $30 for Volume 1, $50 for Volume 2 and $70 for both Volumes.
Gallery Hours
The exhibition opens to the public on June 11 and runs through August 31, 2007. Monday through Friday, 9am to 5pm.
The Exhibit is on the 1st floor of the Blue Building after the desk; the Question & Answer is in the SilverScreen Auditorium on the 2nd floor of the Green Building—please check with security for directions. Parking is $6 at the PDC. Please note that the San Vicente entrance to the Pacific Design Center will be closed beginning at 5pm. You will need to enter the PDC from Melrose.
Go Metro to the Pacific Design Center!
Take Metro line 10, 11, 305, 220 or 550 to the event. To plan the route that’s best for you, visit the Metro Trip Planner at metro.net
Featuring catalog covers by:
Sean Adams
Primo Angeli
Dana Arnett
Kim Baer
Saul Bass
Michael Bierut
Douglas Boyd
Keith Bright
Bill Brown
Stefan Bucher
David Carson
Margo Chase
Ivan Chermayeff
Seymour Chwast
John Clark
Lee Clow
Bart Crosby
James Cross
Lou Danziger
Vladimir Davydov
Lou Dorfsman
Rod Dyer
Gene Federico
Alan Fletcher
Agustin Garza
Sam & Frank Gehry
Steff Geissbuhler
Alexander Gelman
Milton Glaser
April Greiman
Michael Hodgson
Armin Hofmann
T. Wayne Hunt
Takenobu Igarashi
Eiko Ishioka
Joan Libera
Leo Lionni
John Maeda
Scott Mednick
Rebeca Mendez
James Miho
Joe Molloy
Noreen Morioka
Ken Parkhurst
Woody Pirtle
John Plunkett
Paul Rand
Paula Scher
Arnold Schwartzman
Deborah Sussman
Lucille Tenazas
Bradbury Thompson
Rosmarie Tissi
George Tscherney
Michael Vanderbyl
Wolfgang Weingart
Henry Wolf
Roland Young
where is the show
I used to be a be a member, I would like to join again.
I would also like to buy two tickets for this wonderful event.
Can you help?
To Join :
You go www.AIGA.org, and click on memebership , and follow the links form there. It should take you no more than 10 minutes.
I hope this helps.
P.J.
To Join :
You go to www.AIGA.org, and click on memebership , and follow the links form there. It should take you no more than 10 minutes.
I hope this helps.
P.J.
Lynn, if you show up at the event and join there, you'll get in free. Or, you can do as Pouya says and then purchase tickets to this event by using the registration link above.
I'll be curious to hear what people have to say about this event. I think that InJu's work in sponsoring these covers has been an incredible gift to the Los Angeles design community. But -- and I hesitate to say this -- I also worry that this is a bit too much of a "commemorative" show... and, feeding stereotypes about AIGA, trends towards the respectful and old-school rather than embracing the new.
David I think raises a very valid concern. In my day-to-day efforts to sell the AIGA to young, talented, cross-media designers I often encounter feedback along the lines of, "the AIGA is an old-school print organization that seems mostly about celebrating old guard graphic designers." True or not, I think the chapter should be keenly aware of that [problematic] brand perception and consider ways to counter it with every opportunity.
I have to say that David's concern is well founded. As an exhibition, I found a lot of value in the designs on display and the history they represent. As an AIGA event, however, I found little there that felt welcoming to someone recently graduated and entering the graphic design community.
I think all you have to do is take a look at the past 5 or 6 AIGA events, you'll see they're all geared toward the recently graduated. It was a certainly a “commemorative� show", that's why it's called " The Masters...", but I think that has it's place in the spectrum of programming as well.
Interestingly enough, the panel felt like it was wonderful to be part of an event celebrating print design. It seems that in their minds this is becoming a rare thing. Just depends on who you are and what you do I suppose.
I fail to see how gaining insight from experienced designers isn't valuable to the recently graduated.
We are a profession made up of different generations in different design practices, with varied aesthetic preferences and intellectual inclinations. One of our most important challenges is to build a single community from these wide-ranging individuals. Our chapter is working hard on that! I can’t tell you how much I enjoyed seeing young designers, mid career professionals and senior designers having a great time talking to each other. Last night’s opening was a shining example of how communities overcome the “now and then� hang-up.
Old-school, new-school, anti-school, whatever… we must make sure that AIGA provides diverse platforms where the design community can converge.
I have the exact opposite impression that Mark has regarding his “unwelcoming environment for recent graduates� comment. From a networking perspective and from an educational perspective last night was a great opportunity for young designers. I also remind you that half of the catalogue designers on display are in the prime of their careers, hardly an old guard!
GOOD
So is it a free event?
Pouya J I need your contact information. Pls send me an e-mail. Thanks
Hi, I missed the show and was trying to track down the book of covers. Does anyone know if it is still available for sale and where I could find it? Thanks.
Hi, I missed the show and was trying to track down the book of covers. Does anyone know if it is still available for sale and where I could find it? Thanks.
Where can I reach Ken Parkhurst, an old friend?