Tuesday, 22 May 2007 | 6:30-9 PM
TUESDAY, MAY 22, 2007 | 6:30 TO 9PM
The design and production studio Imaginary Forces has continually evolved from its roots as a feature film title design and television branding company. IF now works in a diverse range of disciplines, designing and producing everything from traditional TV commercials to art installations to virtual environments. Several years ago the studio began collaborating with architects and developers, merging its ability to tell stories in a cinematic fashion with plans for three-dimensional spaces both public and private. As a result, IF is now seen as one of the leading practitioners of the growing art of Experience Design. How did the studio go from designing movie titles to designing content and information architecture for such spaces as HBO's new retail store in New York, or the Wynn Casino in Las Vegas? Come hear IF co-founders Chip Houghten and Peter Frankfurt as they provide AIGA members with insights into how they've grown and nurtured a creatively-focused enterprise while opening doors to new categories of business and always keeping an eye on the next new thing coming down the pike in media and entertainment.
With Peter Frankfurt, Chip Houghton and Imaginary Forces’ Creatives
Moderated by Sharon Tani
Imaginary Forces (IF) is a multi-disciplinary entertainment and design agency based in Hollywood and New York. The award-winning work spans the diverse industries of feature film production and marketing, architecture and experience design, corporate branding, commercial advertising, and network branding.
Refreshments 6:30pm
Presentation 7:00 to 9:00pm
Reservation & ticket information
Series pass: 15 series passes are available, guaranteeing admission to all four presentations for $100.
Individual tickets: 15 individual tickets are available for each presentation for $30.
These are available a few weeks before each event date.
View the descriptions of all four Shop Talks.
Only 30 tickets are available for each event so reserve today!
Our Shop Talk Series is for members only.
Call 818.558.3968 to reserve your seat.
You can only register by phone. No registrations on site. No admission without confirmation.
Confirmation Via Email
You will be sent confirmation of your reservation. Specific details such location, parking and advance preparation materials will be provided via email. Please provide your phone number and email address in order to receive timely confirmation. Do not attend without confirmation, seating is limited.
Read this interview with Shop Talks founder Terry Lee Stone about why she saw a need for this series.
Thanks to Chip Houghton, Peter Frankfurt and Sharon Tani for an interesting look behind the scenes at Imaginary Forces. Having been at IF's first AIGA LA presentation, about 10 years ago, it was interesting to see how the firm had evolved, and what they are up to now. Frankfurt & Houghton were very candid about the lessons learned along the way—everything from expecting their staff to leave and start their own companies to the dealing with the complexities of large scale projects to their "pointy elbows" philosophy of jumping in and pushing the firm to try new things that just might not work! Inspiring.
Thanks to Chip Houghton, Peter Frankfurt and Sharon Tani for an interesting look behind the scenes at Imaginary Forces. Having been at IF's first AIGA LA presentation, about 10 years ago, it was interesting to see how the firm had evolved, and what they are up to now. Frankfurt & Houghton were very candid about the lessons learned along the way—everything from expecting their staff to leave and start their own companies to the dealing with the complexities of large scale projects to their "pointy elbows" philosophy of jumping in and pushing the firm to try new things that just might not work! Inspiring.