Wednesday, 30 May 2007 | 7:30-9:00 PM
Wind Tunnel
WED 30 MAY 2007 | 7:30 to 9PM
Wind Tunnel, Art Center South Campus
950 S. Raymond Avenue
Pasadena, CA 91105
Directions
The exhibition "Open House: Architecture and Technology for Intelligent Living" envisions the house of the future as a place for new spatial experiences, new systems of sustainability, and new sensory enhancements. Hear from the makers of the exhibition: the curators and the members of the UeBERSEE design team, who conceived and produced this installation. Topics that will be covered include:
How to deal with an international exhibition that embraces the future;
How to create an open-ended show within an oversized exhibition venue;
How to design an emotional visual language and consistent graphic identity;
How to produce all of this just in time and under budget...
This event is highly recommended for students, faculty and professionals with interest in exhibition design, architecture and environmental graphic design.
Admission is free for members and non-members.
About the Exhibition
The "Open House" exhibition aims to create a discourse regarding our lives in the future. To emphasize and facilitate this dialogue, the designers created a gigantic wall-display with an open timeline into the future. It serves as an expanding open-source document on aspects that will shape domestic architecture of tomorrow. Centrally located in the venue is a public forum area for presentations and discussions on the most pressing issues of domestic life in the future. This international traveling exhibition was organized by the Vitra Design Museum in collaboration with Art Center College of Design.
The installation at Art Center’s South Campus was conceived by the design firm UeBERSEE. Drawing from rich experience of designing narrative spaces for large-scale cultural exhibitions and world expos, the UeBERSEE team took a radical approach to staging this show. The vast volume of the former wind tunnel with its footprint of 16,000 square feet and soaring height of 60 feet was transformed by gigantic vertical and horizontal fabric banners. Enhanced by directed illumination, the textile architecture provides a clear structure for the different chapters of the exhibition, and creates dramatic contrasts in scale between viewer, architectural models, and venue. Reflecting both the experimental nature of the architects’ visions and the open- endedness of the topic, the exhibition design adds visual back-stories to each project--vistas into the individual creative processes.
The unique typographic identity, conceived by UeBERSEE , serves as a visual guide throughout the show. Short and provocative statements directly address the audience and distill the main ideas of the architectural proposals, helping to appreciate the relevance of the different visionary concepts.
The exhibition will be open until July 1, 2007; Tuesday – Friday: Noon to 9pm and Saturday: Noon to 6 pm.
About the Speakers
UeBERSEE--the German term for overseas--stands for trans-Atlantic connections and for a gateway to European cultural and stylistic influences. UeBERSEE is dedicated to storytelling by design in the realm of culture and business. UeBERSEE is the ideal design partner for institutions and firms that strive to expand their visions into three-dimensional environments, narrative spaces, and experiences such as exhibitions, public spaces, art installations, and showrooms. The combined portfolio of the uebersee partners features award-winning art and design projects for a wide array of leading institutions and corporations.
Team UeBERSEE consists of the founding partners: Nik Hafermaas [creative direction] and Boris von Bormann [business development and marketing] and the designers Jamie Barlow and Carolina Trigo. UeBERSEE entertains an international network of acclaimed design specialists of various disciplines that are being engaged according to the individual project brief.
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