AIGA Schools of Thoughts III:
What’s so graphic about graphic design?
Educating in the age of ubiquitous media.

March 9-11, 2007
Art Center College of Design, Main Campus
1700 Lida Street, Pasadena CA 91103

Sponsored by AIGA and Adobe • Media Sponsor: Design Observer

Schools of Thoughts III is the third biennial design education symposium. The goal is to incite and inspire dialogue—discussions among, rather than tales from. To make an explicit connection between making, thinking, writing, innovating within design education.

Conference Concept
Southern California is a center for communications media: television, film, and music production, web production, video gaming, public entertainment and cultural spaces, to name the more obvious. These ubiquitous industries, coupled with branding concerns and ever penetrating advertising (to say nothing of an emerging “do-it-yourself�? ethic), are dramatically changing the terrain that graphic designers navigate.

In such a territory, discreet disciplines that generate the work — graphic design, advertising, interactive and motion design, environmental and exhibition design, and even writing content — seem increasingly difficult to discern. How is education meeting these challenges? How is design and other curricula teaching students to sort through the tangle of options and prepare for a career, or more likely careers, within them? Specifically, what belongs in a graphic design curriculum, or is a graphic design curriculum becoming a quaint notion? Schools of Thoughts III will bring together top design educators for a three day exploration of these important questions.

Goal: Incite and inspire dialogue—discussions among rather than tales from. To make an explicit connection between making, thinking, writing, innovating within design education.

Registration:
AIGA Member -- $115
Non-Member -- $165
AIGA Student-Member -- $50

Registration and more information on the conference website:
http://superstove.blogs.com/schoolsofthoughts3

Conference Speakers
Keynote Address: Peter Turchi
Author, Maps of the Imagination

Where is the discipline heading and in what contexts will graphic designers
be working?
Moderator: Alice Twemlow

(Part 1, from realists with high ideals)
Jens Gehlhaar, Creative Director, Brand New School
Somi Kim, Design Director, Ogilvy BIG (proposed)

(Part 2, from pragmatic utopians)
Peter Lunenfeld, Founder, Mediawork Pamphlets
Alan Chochinov, Editor-in-Chief, Core 77

Concluding Address: Winterhouse
William Drentell and Jessica Helfand

View more speakers and panels on the conference website at http://superstove.blogs.com/schoolsofthoughts3